Sport Fan Research

Current Research in Progress

Below is a list of current projects being pursued through my research pipeline of sport consumer behavior research.

open book lot
open book lot
Psychological Continuum Model - An Integrative Review of 25 Years of Literature

This research aims to investigate the Psychological Continuum Model (Funk & James, 2001) through 25 years of academic literature.

Researchers Involved:

Merkel, Nathan

Inoue, Yuhei

Yang, Xinyi

Funk, D.C

crowd of people standing while holding green banners
crowd of people standing while holding green banners
Sport Consumer Betrayal Framework - A Conceptual Model of Betrayal Amongst Sport Consumers

This research aims to propose a conceptual model of how sport consumers define betrayal and the trajectory of their responses/behaviors.

Researchers Involved:

Merkel, Nathan

Rindfleisch, Aric

Inoue, Yuhei